Multi-format artist content
STOKED is a branded content platform developed for Universal Music, designed to support artist-driven storytelling across multiple formats and distribution channels. I contributed to production across diverse show types and production setups, supporting on-set execution, format-specific workflows, and operational consistency while working within clearly defined production roles in fast-paced, multi-format environments. The platform spans multiple content formats, including Baked, an interview-driven format focused on controlled production setups and editorial reliability; Rap Games, a live performance format centered on dynamic production flow, performance-led environments, and real-time coordination; and Back on Track, a documentary-style follow format emphasizing observational production, continuity across shoots, and narrative support.