Accountable

Instead of telling people what Accountable does, the campaign hands the mic to self-employed Berliners.

Real users in their own spaces, each speaking about one part of their self-employed day-to-day. Every statement is paired with the app feature it refers to, so the campaign stays personal while still showing clearly what the product does.

1. 01

   Concept & creative direction

   The “unfiltered” idea, the microphone as campaign device, scripts and look.

2. 02

   Production

   Casting real users, locations, crew, budget and a two-day shoot in Berlin.

3. 03

   Direction, camera & light

   Directing the talent and shooting every setup myself.

4. 04

   Delivery

   Hero film, 9:16 cut-downs, static key visuals and OOH, all from one shoot.